GamingAngels, who don't want you to ever forget they are female gamers, has posted a short interview with Corey Bridges from Multiverse:

Firefly is such a beloved tv show, how do you plan to capture that essence in the game?

Joss Whedon created a phenomenal, unique show. The characters were amazing but so was the feel of the show--the sense of adventure, and quirky humor--and that sense of being on the frontier, where there's unknown danger just past the edge of camp. An MMO can do a good job conveying those aspects of the show. You can't play as Captain Mal Reynolds--but you might meet him in the game. And maybe you could accept a smuggling mission from Badger or, if you're kinda nuts, from Niska. Just don't fail. We'd love for cast and crew from the show to be involved in the game. We just finalized our partnership with Fox, so now we are able to reach out to cast and crew, and see if they are interested in being involved in this project.

Just let me play as a Reaver. That's all I ask.