Via PlayNoEvil, I learned that the future of the Human Race is pretty much bleak. Mattel has launched a new virtual space called Barbie Girls, and every 45-yr-old woman on the planet who collects these dolls will be spending 500 million a year annually on it, trust me. How do I know this? Because Scientific American has the story, and they're pretty smart:
Guess who just launched the fastest-growing virtual world ever?
A. Blizzard (World of Warcraft)
B. Linden Labs (Second Life)
C. Mattel (Hot Wheels, Barbie, etc.)
All right, so it's obviously C, otherwise why is this blogger jabbering at you, right?
Last night at the Digital Life preview a Mattel rep--who, just to make the conversation extra surreal, actually looked sort of like Barbie--told me that in the first 60 days of its existence, the new online virtual world Barbie Girls has signed up three million members, and they're adding new ones at the rate of 50,000 a day.
Hell hath no fury like a woman with a distorted self-image. Also, Hell hath no source of potential income like a woman with a negative body image. Now that's a scientific fact!
