I guess since all the cool kids are either getting bought by EA, or making games studios out of their parent companies Iron Realms decided they needed more than one company. Check it out:
Iron Realms Entertainment has spun off the division working on its 3d MMO Earth Eternal into a separate company and brand - Sparkplay Media.
Matt Mihaly, CEO of both Sparkplay and Iron Realms, said, "We're creating a separate company because the aims of Sparkplay are a bit different from Iron Realms. With IRE we've tried to create the most expansive, deep text-based MMORPG experiences around, and IRE will continue to do that with new text MMOs and with the near-daily game updates that our fans have become accustomed to."
"Sparkplay, on the other hand, is creating games (3d and otherwise) for an audience that is looking for experiences that don't necessarily require the same level of commitment to get into."
Sparkplay plans a 2008 release of its first game - Earth Eternal - and a 2009 release of two following games.
I guess the aims of Sparkplay are to make a furry game and who would play a cuddly game like that from a company named Iron Realms Entertainment? The acronym alone means anger and wrath. My dog is a vengeful dog. And for dog's sake, it's not a text-based MMORPG. They're called MUDs. If I heard someone refer to Legend of the Red Dragon as an MMORPG, I would probably laugh at them. No wait, that's mean. I would definitely laugh near them. Anyway, I can't wait to see Earth Efurnal.
